usa travel advisory
With the growing investment and tourism potential of Tanzania, the world is watching as this African nation is developing a stronger global position thanks to a strong Government progam aimed at BRAND TANZANIA.
According to the Honorable Mme. Shamsa S. Mwangunga, Tanzania’s Minister of Natural Resources & Tourism, “Estimates are that more than 750,000 tourists are expected to arrive in the country this year, bringing in about $950 million dollars. We attribute this growth to several factors, not the least of which is that Tanzania has a stable and peaceful environment with a democratically elected government.
H.E. Jakaya Mrisho Kikwete, President of the United Republic of Tanzania is known as a visionary and is well regarding in the International community. The political stability of Tanzania is its key factor, with security the country can now fully address the tourism and investment sector stated Prof. Richard Griffiths, Country Branding expert (During a seminar at the Maxwell School of public diplomacy)
The importantance of brand Tanzania is without question a priority for this region of Africa, as Tanzania can be the “Star of Africa” the question is “What is the best method to reach the goal of stronger global positioning for Tanzania.Studies are showing the public image of the country is improving however, the need for a stronger effort to improve media relationships, attract overseas investors and provide a constant message remains a major issue to address. The country has so much to provide to the tourism sector as well as the early investors that a regulated media program is a must.
It is possible for Tanzania to be the voice of Africa, and the President H.E. Jakaya Mrisho Kikwete, of the United Republic of Tanzania a model for the rest of Africa. In order to gain stronger media acceptance from US and European media the concept would be to make the President a media figure. With more International interviews the country gains positioning, the country gains value and most importantly the country can highlight its success to the World.
As large multi-national companies look for investments locations within Africa, the media and positioning of the country has significant value, many times a third party advisory firm will be used to make billion dollar decisons, and many times this decision is base don public postion of a country through search engines such as Google.
Tanzania as a brand is acquiring wide and respected recognition in the past few years, America is now the leading source of visitors to Tanzania’s Game Parks. In October 2006, Serengeti National Park was named the Seventh New Wonder of the World by ABC-TV’s Good Morning America and USA Today. Zanzibar was on the New York Times Travel Section’s “Places to Go” in 2007. Kilimanjaro made the same list for 2008 as well as the USA Today 2008 List of “must see” destinations. Even the popular American movie, The Bucket List, starring Jack Nicholson and Morgan Freeman, included a “Safari in Tanzania” as one of the 10 “must do’s” before one “kicks the bucket.”
In an effort to reinforce Brand Tanzania with the American travelers as well as Travel Industry professionals in the US, Tanzania Tourist Board (TTB) launched a two-prong campaign. Targeting the consumer in September, 2007, TTB inaugurated a TV campaign, its first-ever, which aired on CNN, CHLN, CNN Airport, and CNN.com.
The focus now is to keep International media interesting in this success story, to bring the media, the stars and the global investment community Tanzania will be goal for 2010.
About the Author:
Richard Griffiths, is a leading expert in country branding, and country indexing. Working in South America, Russia, and most of Latin America.
The programs launched by Richard Griffiths such as the colombia rebranding and Colombian land of flowers programs are some of the most successful country branding programs to date.
Article Source: ArticlesBase.com – Tanzania the new star of Africa
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